Relevant ID® FAQs

RelevantID works through a combination of watermarking and digital fingerprinting. Digital fingerprinting is the process of collecting more than 60 data points about the respondent's computer. These data points are then processed by our proprietary algorithm to produce a unique digital fingerprint.

RelevantID offers services in the areas of digital fingerprinting, redirect detection & protection, geo-location verification and data validation.

Yes. You can select which services you need, plus we will custom configure our technology to accommodate your needs.

Fixed pricing is based on services chosen and projected volume.

RelevantID is highly accurate and is not affected at all when the respondent removes their cookies. Relying on cookies produces unreliable results.

No. Altering the IP address will not affect RelevantID.

No. RelevantID does not use redirects at all. This reduces latency as compared to other methodologies.

No. RelevantID does not install or download software of any kind (ActiveX, etc.) onto the respondent's computer.

The RelevantID front-end is integrated with your existing front-end. The necessary code is minimal. There are no redirects.

Undesirable respondents can be identified or stopped at the time of joining a Panel or when starting a survey. Alternatively they can be permitted to take the survey but flagged for cleaning out later.

No. The front-end is deployed on your servers. In the extremely unlikely event of a back-end failure, RelevantID essential services are not interrupted.

RelevantID works with all versions of Windows and Mac operating systems as well as most versions of Unix and Linux.

Yes. RelevantID can work with all survey software.

Yes. RelevantID works in all countries.

The RelevantID web service responds in real time with a dupe score, Fraud Profile Score, domain information, etc. The client's business rules will then determine how to route the respondent.

No. RelevantID is transparent to the respondent.

There is no standardized industry definition. RelevantID will customize the business rules based on your requirements.

Yes. If you send us your respondent ID, we'll match it to the RelevantID and report back to you.

Yes. You can use RelevantID for your own sample or for sample you purchase from others.

No, RelevantID does not have a Panel. RelevantID is a service of Imperium, an independent technology company serving the marketing and marketing research industries.

No. RelevantID does not gather any personally identifiable information. It only gathers data points that are accessible through the respondent's browser.

60-80 data points are collected such as OS version, browser version, plug-in, display info, etc.

You can see the data on a per respondent basis if desired, as well as in summary.