Analyze Open-end Responses for Quality
Real Answer helps companies achieve a higher-degree of confidence in their data by ensuring the authenticity and quality of open-end survey responses.
Open-end survey responses provide unparalleled insight that companies rely on to add depth to their research. Real Answer uses a proprietary algorithm to evaluate the quality of the open-end responses by comparing the lexicon used against several critical factors, including garbage words (nonsensical words, keystrokes, etc.), vulgar language, similar prior responses, pasted responses, and robot-generated text, as well as length of response. Real Answer scores are returned in real-time.
How It Helps
- Real Answer scores inform decision-making. Real Answer scores, and factors that impact the score, are provided for each record.
- Prevent undesirable respondents from registering, or completing surveys. Real Answer scores can be used to reroute, or terminate respondents dynamically, saving on incentive costs, and ensuring data quality.
- Save time and money by automating the data cleaning process. Real Answer eliminates the time and expense involved in manually cleaning data files.
- Avoid sharing poor quality or embarrassing data. Real Answer guarantees that you’ve removed poor quality data before sharing it with key stakeholders or clients.
- Use a custom lexicon specific to your surveys. Real Answer provides a custom lexicon with medical terms, brand names or other specialized words.
- Translate your responses. Real Answer can batch translate responses to the language of your choice.
- Imperium’s customized approach. As with all Imperium products, Real Answer was designed to meet the data quality needs of our vast, global client base. Real Answer is a licensed solution, and can be used on an ad hoc basis or standard on every project. We'd like to discuss how our solutions can be customized for you. Contact us for more information.